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6. BMW X6
BMW has made few missteps over the years. However, the German car maker drove off the proverbial cliff with its X6 model. The problem with this car is that people aren’t sure what to make of it. Is it a sport utility vehicle, a luxury car, some type of weird hybrid? Nobody is quite sure. In its marketing push for this vehicle, BMW tried to coin a new class of vehicle, calling the X6 a “Sport Activity Vehicle,” or SAV for short. BMW executives claimed that this car was meant to drive like a sedan but have the grit of an off road vehicle.
Sadly, the public was having none of it and the X6, and SAVs in general, never caught on with buyers. A second generation of this car debuted at the 2014 Paris Auto Show looking much more like a traditional SUV, or sport utility vehicle. Yet it remains to be seen if the newest version can reverse the fortunes of the X6.
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