Reviews & Features

The Top 10 Dumbest Cars Of All Time

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7. Lincoln Blackwood

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Ford CEO Jacques Nasser and his luxury brand chief Wolfgang Reitzle thought it was a great idea: a luxury Lincoln branded pickup truck with a trunk instead of a flat bed, and pin-stripe painting to mimic a business suit. Seriously.

In the end it, was still a pickup. Except it had came with only one color scheme: a black exterior and interior. The truck bed was, in fact, redone as a trunk. When the cover actually worked that trunk was okay for handling luggage, golf clubs or a skin diving kit — the kinds of things the marketing folks felt the Blackwood’s customers, both of them, would be apt to stow. It was also rear-drive only. No four-wheel-drive meant that this black bauble would be the equivalent of a pocket-book dog for the biggest jerks you could imagine playing golf with.

It had only one model year, 2002, thought it took three years to sell all of the Blackwoods produced.

Why it’s so dumb: There was no support for this vehicle at Ford below the executive suite. It was one of those vanity projects hatched at the top, with middle managers, especially at Ford, dissenting only at their own career peril.

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