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According to the American Customer Satisfaction Index, the average customer satisfaction for all new car brands improved by a significant 3.8 percent to 82 on a 100-point scale when compared to 2015. This ends a three-year decline in customer satisfaction and puts the automobile category at the top of ACSI’s customer satisfaction rankings, ahead of TV and video players and credit unions.
Even better, the improvements are widespread. Out of 24 companies the ACSI tracked this year, 16 improved in customer satisfaction, and only 5 declined. Additionally, American, Asian and European cars are all nearly equal in satisfaction.
Of course, there is always room for improvement. Although customers seemed to be particularly pleased with performance, dependability and exterior styling, they were least satisfied with gas mileage and warranties.
Take a look through our slideshow to see where all 24 automobile brands represented in the ACSI’s 2016 Automobiles Report fell in customer satisfaction.
Number 25: Acura
From second place last year, to dead last this year, Acura had a serious stumble. The company is now the lowest-ranked Japanese brand with a score of 76 in the American Customer Satisfaction Index for 2016. The company saw an 8-percent drop from its previous score of 83.
Acura has already suffered from a bit of an identity crisis, and a drop in satisfaction doesn’t help the company. However, considering the gains corporate parent Honda made, it shouldn’t be too hard for the company to turn things around.
Number 24: Volkswagen
Volkswagen dropped 2 points to a score of 78 on the American Customer Satisfaction Index for 2016. Considering all the flak the German automaker took over the diesel emissions scandal, it shouldn’t be that surprising to see customer satisfaction dip. What is surprising, is that there is still one company that managed to score lower.
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